How utterly amazing that I am here....creating a cosmetic company again. I told myself that I was finished with the whole make-up thing four years ago.... Little did I know.
So, here's what happened (to make a long story short). I turned 45 a couple of years ago, my skin went insane and I realized that there was no affordably fabulous makeup out there for ME, the middle-aged girl with angry, stubborn, always changing skin who still LOVES to play with makeup...
Oh sure, I could spend hundreds of dollars on over the counter supposedly magical"treatments," that didn't actually do anything for my skin. I could absolutely keep fighting with myself and buying cosmetic products hoping against hope that this next batch of money suckers would actually work for me...OR....yep, you guessed it...put my money where my 15 years of experience is and get back to creating another fabulous cosmetic company. So, that's what I did...what I'm in the midst of doing.
We're smart, able-minded people, so tell me, why do we persistently deny ourselves the ability to do what makes us happy? I don't get it. I really don't. Did someone tell us we weren't worthy of it? The truth of the matter is, we know where our strengths lie....we know what we love...and we can deny ourselves what makes us happy as some sort of bizarre, unjustified punishment, or we can get back to the business of choosing JOY!!
I CHOOSE JOY!
I happen to have spent so many years of my life researching and perfecting my former cosmetic line, that I don't mind telling you...I'm good at it. So, I went back to the drawing board and started from scratch creating Cosmetic Couture. The same cosmetics I created and sold for 12 years were amazing and something I continue to be proud of, but times have changed, ingredients have advances, my skin has changed, and, as a matter of fact, the reason I wanted to get back into makeup has profoundly changed. So, this new line and new body of products had to represent and celebrate those changes. New and updated ingredients, proprietary blends, and yes, a palette of ready-to-wear colors that is second to none.
I'm excited. Elated. Anxious. But what I am most feeling is relief that I finally gave myself permission to do this. The negative voice in my head that IRONICALLY tends to be the loudest one, kept telling me that if I ever got into makeup again, I would be going backwards, but I have to tell you, now that I have actually done it and been honest with myself about WHY I wanted to do it, well, I don't feel like I've gone backwards at all. In fact, I feel like I took a giany leap forward by actually honoring my own heart and getting back to the business of doing what I love.
Cosmetic Couture and the wonderful products I am creating is a nod to every woman who has tried to silence the authentic truth in her heart only to have it speak louder. Of course, a cosmetic line must be about makeup, but it's more about honoring our own fundamental right to DO and BE what makes us authentically happy!
So, while I hope beyond hope that you will love Cosmetic Couture, I REALLY hope that you love yourself enough to do what makes YOU happy too!
Happy is good!
Happy is deserved!
Happy is a choice!
Choose wisely!
Wishing you love and blessings!
Heather
